Hi! My name is Atira Rajah, but my friends call me Tira — and so should you.

I am a multidisciplinary creative and an Honours Film & Television graduate with Distinction from the University of the Witwatersrand, based in Johannesburg, South Africa.

I have always been drawn to the arts and storytelling, with a passion for creating meaningful visual experiences through film, photography, design, and digital content. My work is driven by emotion, atmosphere, and authentic human connection.

Alongside my creative practice, I am expanding into digital marketing and strategic brand communication, with a growing interest in how storytelling, audience psychology, and visual identity shape meaningful online experiences. I am currently developing my skills in this area, and I intend to combine strategic thinking with creative innovation to create impactful, culturally resonant campaigns.

When I’m not creating, you’ll probably find me practising piano, watching my favourite films, bingeing a TV series, or spending time with the people I love most.

If you’d like to explore my work, feel free to browse my portfolio below. If you’d like to connect — say hi, let’s be friends.