About Me

Hi! My name is Atira Rajah, but my friends call me Tira — and so should you.

I'm a brand and digital marketing strategist, multidisciplinary creative, and Honours Film & Television graduate with Distinction, based in Johannesburg, South Africa.

My background in filmmaking shaped the way I see the world: every brand has a story worth telling. Today, I combine strategic thinking with creative storytelling to help businesses build meaningful brands through content strategy, social media, branding, design, and visual communication.

I love understanding what makes people connect with a brand and bringing that to life through thoughtful strategy and engaging content. Whether I'm refining a brand identity, developing a content strategy, editing short-form video, or creating visual assets, my goal is always the same: to create work that feels authentic, intentional, and memorable.

When I'm not creating, you'll probably find me practising piano, watching my favourite films, bingeing a TV series, or spending time with the people I love most.

If you'd like to explore my work, have a look through my portfolio below. And if you'd like to collaborate, I'd love to hear from you.

Portfolio

  • Draped in Tradition

    Short documentary exploring tradition, identity, and cultural memory through the art of saree draping among South African Indian women. Written, Directed & Produced by Tira.

    Selected for the 8th Annual South African Independent Film Festival (2025); Screened at The Bioscope Cinema; Winner of the Audience Award.

    Honourable Mention at the Power24 International Film Festival (2026).

    Watch

  • CONTROL

    Short experimental film exploring dreams and delirium. Written, Directed, Performed & Edited by Tira.

    P.S. This was my first time editing a film on my own. I learnt so much!

    Watch

  • World of Samoosas

    Short cinema verité style documentary exploring the rich history of a samosa shop at The Oriental Plaza shopping centre in Fordsburg, Johannesburg. Produced by Tira.

    Watch

  • Cinematography Showreel

    A curated look at cinematography work across various projects by Tira.

    Watch

  • Photography Showreel

    Informal photography - Life captured by Tira.

    Watch

  • Content Creation

    Freelance UGC-style content created for Joburg.co.za socials and Personal Creator content for Instagram & TikTok by Tira.

    View

  • Modelling

    Stills featuring commercial modelling by Tira.

    View

  • Digital Marketing

    Marketing by Tira - Coming Soon.

    Marketing portfolio as well as local and international campaigns in progress.

    Available here upon completion :)

Services

Thoughtful strategy. Creative storytelling. Meaningful results.

  • Helping businesses build a strong, memorable brand foundation.

    Includes:

    • Brand audits

    • Brand positioning

    • Brand statements

    • Brand values

    • Brand messaging

    • Logo refinement

    • Visual identity guidance

  • Creating purposeful content plans that connect with your audience.

    Includes:

    • Social media strategy

    • Content pillars

    • Monthly content calendars

    • Platform recommendations

    • Audience research

    • Campaign planning

  • Creating engaging visual content that tells your story.

    Includes:

    • Instagram Reels

    • TikTok videos

    • Photography

    • Video editing

    • Graphic design

    • Copywriting

  • Helping your brand grow online through thoughtful marketing.

    Includes:

    • Social media management

    • Website content

    • SEO-friendly copywriting

    • Email marketing

    • Website optimisation

    • Campaign support

  • Bringing visual stories to life from concept to delivery.

    Includes:

    • Film production

    • Creative direction

    • Production coordination

    • Photography

    • Editing

Let’s Create Something Meaningful.

Every great project starts with a conversation.

Whether you need support with branding, digital marketing, content strategy, content creation, or visual storytelling, I'd love to hear what you're working on.

Fill out the form below, and let's bring your ideas to life.